Client: Kovalska
Brand: Rusanivska Gavan’
Agency: Looma
Rusanivska Gavan’: Parking
Rusanivska Gavan (gavan’ – harbour ukr.) is a residential complex located near the river Dnipro in Kiev. Its key advantage is the location in the calm place near the water.
This summer Rusanivska Gavan introduced a special offer that gives a chance to win a parking place when buying an appartment.
Background
Every car owner considers their car as special, we handle our cars with care and even give them nicknames. And with no doubt – a special car needs a special place.
Every car owner considers their car as special, we handle our cars with care and even give them nicknames. And with no doubt – a special car needs a special place.
Idea
To exaggerate the idea of a special car – we focused on the location of the residential complex and created a water styled car, that became the main image of the campaign.
To exaggerate the idea of a special car – we focused on the location of the residential complex and created a water styled car, that became the main image of the campaign.
Video spot
Stills
Car and details
Key visual
Winners
Outdoor advertising
