Client: Parimatch 👊
Agency: Shots
Creative production: Looma

Parimatch: Bro Fist

Parimatch is a betting company, which began its history in 1996. After more than 15 years had elapsed, this small betting company has transformed into an international gaming network of more than 400 business units. 
To promote esports betting,  Parimatch launched a new campaign, that brought together the best esportsmen under a bold headline: «They play – you win».
The famous esportsmen’s winning move «the Bro Fist» became the main concept of the campaign.
Key Visual 👊
Making Of

Key Visual Series 👊​​​​​​​
feat. ICEBERG
feat. SH4DOW
feat. SDY
feat. PETR1K
feat. Resolut1on
feat. CEH9